One island, endless discoveries. Follow the campaign all year — six themes, big moments, and your own way to wonder.
Every experience theme carries a signature color, a hero illustration, and a NOW action. Combine them freely.
Night-market bites, Michelin tables, bubble tea by the cup.
Lantern festivals, ancient temples, and living craft.
Hot springs, tea hills, and slow green mornings.
Alishan peaks, wild coastlines, endemic wonders.
Night markets to Taipei 101, fabric lanes to tech plazas.
Sky lanterns, sunset rivers, love in every color.
Tell us what you love. Our AI guide dreams up a personalized Taiwan itinerary in seconds.
A living gallery of the moments waiting for you. Real photography to be dropped in here.
Takeovers, travel shows, flagship activations and Pride.
A sky mural and 28-screen digital network wrap the Southwest's premier open-air center in Taiwan.
Our headline public activation: experience zones, cultural performances, and an AI photo booth.
The Taiwan pavilion lands in Phoenix with games, DIY, and airline flight giveaways.
Dallas discovers 100 ways to wonder — plus round-trip tickets to Taiwan up for grabs.
Our largest North American pavilion returns as a multi-experience destination.
100 Ways to Love — Taiwan marches for an inclusive, welcome-to-all destination.
Every couple of months we release a new theme, kicking off with a Tag-a-Friend giveaway.
🌈 Tag a friend you want to share the love with in #Taiwan.
✨ Tag a friend and share which cultural icons you want to discover in #Taiwan.
♨️ Tag a friend and let them know how you want to relax in #Taiwan.
Tag a friend with what you want to buy in #Taiwan.
🍜 Tag a friend and let them know which food you want to enjoy in #Taiwan.
🌄 Tag a friend with a beautiful sight or activity you want to share with them in #Taiwan.
Taiwan is riding the rails in Phoenix and Dallas. Snap a photo, tag #100WaysToWonder, and you're entered.
For four weeks, a fully wrapped Valley Metro train carries Taiwan through the heart of Phoenix.
The DART wrap rolls across Dallas — keep your eyes open on the platform and snap it when it arrives.
One friendly email before every campaign drop, giveaway, and event near you.
